Cultural Diversity All Clients Who Seek Health Care Services Should Be Treated the Same Essay Example

Social Diversity All Clients Who Seek Health Care Services Should Be Treated the Same Essay Presentation Crime is a demonstration or exclusion disallowed and rebuffed by law (The Collins Concise Dictionary Plus, Collins London and Glasgow 1990). Wrongdoing can be submitted against an individual, spot or organization. In this exposition 4 sorts of violations will be clarified, characterized and estimated, alongside commonness and guilty party/casualty qualities. How would we characterize property related misdemeanors, vicious violations, office wrongdoings and Internet violations? †¢ Property wrongdoings are characterized and ordered as family and vehicle robbery, thievery, torching, burglary including shoplifting, pick taking, sack grabbing, spray painting and vandalism Violent violations, being manslaughter, seizing/snatching, attack, rape, following, abusive behavior at home and youngster maltreatment against an individual †¢ cubicle violations characterized as violations or exercises that incorporate robbery, misrepresentation, double dealing, misappropriation hurtful practices, ecological or wellbeing and security dangers †¢ Internet wrongdoings comprising of digital wrongdoings, theft, fakes, fraud, digital following, PC hacking and loathe/destructive discourse and vulgar symbolism. What are property related misdemeanors, savage violations, professional wrongdoings and Internet wrongdoings? Case of property related misdemeanors is breaking into a vehicle and the taking of a cell phone, intruding into a property to submit an offense or the setting of fire to property. In contrast to Property violations, rough wrongdoings are submitted against an individual and as such clarified as the disgusting attack of an individual/s without wanting to, ending an existence with or without expectation to slaughter, taking of an individual without wanting to or dangers, power or brutality against individual. When all is said in done there is no concurred definition for cubicle wrongdoing. Or maybe, the term covers a scope of crimes or break of administrative exercises embraced by profoundly respected experts/taught proficient in places of trust, for example, business gives lacking working conditions making genuine individual injury representatives or organization executive delu des investors about its financials and keeps on working paying little mind to its failure to pay obligation. We will compose a custom exposition test on Cultural Diversity All Clients Who Seek Health Care Services Should Be Treated the Same explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Cultural Diversity All Clients Who Seek Health Care Services Should Be Treated the Same explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Cultural Diversity All Clients Who Seek Health Care Services Should Be Treated the Same explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Web wrongdoing is clarified as the unapproved access of and taking of monetary records or harm of a people PC, unlawful downloading of films or tunes and false sites set up to lure the clueless individual to offer access to their own subtleties and records. How would we measure property related misdemeanors, vicious violations, cushy wrongdoings and Internet wrongdoings? We can quantify recognized and revealed property related misconduct through managerial information. Authoritative information gives a significant level of property related misconduct announcing, predominantly in light of the fact that there is less dread or disgrace from revealing of property related misdemeanors and furthermore police reports are frequently required for protection detailing necessities. Its impediment is it doesn't incorporate undetected and unreported wrongdoing known as the ‘dark figure’ of wrongdoing (Coleman Moynihan, 1996). Recognized and detailed fierce wrongdoing can be estimated utilizing authoritative information. Brutal wrongdoing can likewise be estimated by exploitation and specialist studies where casualties don't report wrongdoing for different reasons, for example, casualties frequently knowing the guilty party or potentially dread of retaliation. The Australian Bureau of Statistics Administrative information on wrongdoing exploitation can be gotten from various sources including police, clinics and network administration organizations. Web violations have impressive lower announcing under managerial information due to the non discovery or casualties uninformed they have been a survivor of web wrongdoing. We can gauge web wrongdoing by studies, for example, exploitation reviews or estimation against the continuous degree of the wrongdoing. Desk wrongdoing except for misrepresentation under criminal law is very hard to quantify because of the unpredictability of every wrongdoing/movement, a few exercises are viewed as administrative and not criminal and the understandings of a wrongdoing/action can be seen contrastingly among casualties. This sort of wrongdoing/movement is for the most part gotten through administrative reviews, routine checks and examination units, for example, particular wrongdoing offices, police extortion or significant controllers. Despite the various sorts of information and overviews accessible, nobody announcing measure gives a genuine demonstrative image of wrongdoing. How would we assemble information on property related misdemeanors, rough violations, cushy wrongdoings and Internet wrongdoings? Revealed property related misconduct and brutal wrongdoing information can be assembled by utilizing official wrongdoing measurements, police reports, restorative assistance reports, higher, magistrates’ and children’s courts of Australia, reports and protection reports. Undetected and unreported information for brutal wrongdoing information can be accumulated by means of subjective techniques and quantitative overviews. A few instances of such are The National Youth Survey, The Rand Tri-State Inmate Survey, The Liverpool Desistance Study, Snowball examining, authoritative and observational information. Specialists additionally accumulate information from past, present or potentially detained guilty parties just as the overall population which give data not just about the pervasiveness of undetected and unreported wrongdoing yet why individuals carry out violations. Social event information on web wrongdoing is troublesome. Studies, for example, the 2005 Australian PC violations and security study, led by AusCERT, Australian High Tech Crime Center and different state, an area and government police offices give a demonstrative example. Scientists accumulate information from office wrongdoings through managerial information, for example, criminal misrepresentation reports, exploitation reviews, state and region police organizations just as the Australian Payments Clearing Association. Aside from extortion, gathering information on professional wrongdoing is amazingly troublesome as most casualties don’t report. What wrongdoing/exercises have happened is assembled by means of reports from police and security offices and government reports. A few exercises are discounted by the casualty with the expectation that the conduct/occurrence isn't rehashed. What do we think about the regular guilty parties and casualties of property related misconduct, brutal wrongdoing, desk wrongdoing and Internet wrongdoing? There has all the earmarks of being overpowering proof from research that bolsters the decision that age is a factor inside property related misconduct attributes. There is an altogether higher portrayal that happens in center to late immaturity and dies down in early adulthood for property related misconduct. This is believed to be related with â€Å"adolescent rebelliousness†. An ignored trait of youth is that they are additionally more probable, factually, to be casualties of wrongdoing. Most of wrongdoing casualties are male younger than 25. This is diverse to the prevalent view that would recommend something else. It is regularly seen that more established individuals have a more serious hazard be that as it may, overviews have recognized that more seasoned individuals, and specifically ladies seem, by all accounts, to be increasingly dreadful of wrongdoing not casualties of wrongdoing. Rough wrongdoing has a sexual orientation separated nature. Information proposes that roughly 80% of wrongdoings are perpetrated by guys and 90% of brutal violations are submitted by guys. This is bolstered by feelings and jail populaces. To comprehend the people in question, it should be separated to increasingly explicit classes of vicious wrongdoings. For instance, guys will in general be casualties of homicide or endeavored murder and attack, female are excessively spoken to as survivors of rape, hijacking/snatching. Despite the fact that guys give off an impression of being exceptionally spoken to in the two guilty parties and casualty classifications of savage wrongdoing, this doesn't seem, by all accounts, to be the situation inside classifications of professional wrongdoing, for example, extortion. The proportion of female guilty parties to male wrongdoers is higher than that of some other classification with proportion of 66% male to 33% female. There likewise has all the earmarks of being a strange connection between recurrent wrongdoers and rehash casualties. Numerous casualties are exploited more than once. It is proposed that residencies with low occupation rates are regularly the objective of rehash robberies. Jail populaces likewise recommend an excessively higher populace of recurrent guilty parties. There has all the earmarks of being little information that depicts the people in question or guilty parties according to web wrongdoing. Notwithstanding, it could be conjectured that an incredible extent of male guilty parties would likewise be spoken to inside this classification. What amount of property related misconduct, savage wrongdoing, professional wrongdoing and Internet wrongdoing is there in our locale? Wrongdoing measurements for our nearby network has been drawn from Victorian Police locale 4 insights. Measurements for postcode 3129, inside this district for 2008 and 2009 utilizing per 100,000 populace recommends property harm, robbery of and from engine vehicles and private theft had diminished considerably however savage violations including wrongdoings against the individual and ambush had expanded. Web violations and clerical wrongdoings were not accessible. Insights for the province of Victoria showed property related misconduct, for example, burglary, robbery and robbery or and from engine vehicles was down where as brutal violations, for example, ambush had expanded. Is property related misconduct, brutal wrongdoing, cubicle wrongdoing and Internet wrongdoing on the ascent, is it stable or is it declining? Taking into consideration varieties inside announcing strategies and overview results, there gives off an impression of being steady proof that recorded wrongdoing insights show propert

Visual Description Nefertiti Free Essays

For my visual depiction, I chose to expound on Infertility from Outmost, made between BCC. Fruitlessness speaks to sovereignty, and numerous ladies see her as an image for magnificence. Found in the city of Kathleen along different things in the artist studio that spoke to the illustrious family. We will compose a custom article test on Visual Description Nefertiti or then again any comparable subject just for you Request Now This three dimensional limestone design standing 20†³ tall, speaks to the spouse of Pharaoh Generate. Demonstrating her face to make it look inconspicuous, the craftsman utilized flimsy layers of mortar. Seeing this model, one would feel as they are taking a gander at a real existence like individual, which is the reason it’s momentous. The mortar begins meager to characterize her face and becomes thicker while making the neck and the hood. The student of the correct eye was made with what gives off an impression of being dark paint, yet the left eye doesn’t have an understudy present. Sicknesses blue-green hued crown, has a gold band circled around the base. A lace is folded over her crown, with each end halting over her left and right ear. A deletions (implying sovereignty) is above temple on the hood, yet broken. The skin and bone structure, particularly balanced can be appeared as exquisite as she looks. The craftsman utilized a form procedure to make her face, high cheekbones and the void of her cheeks.. Taking a gander at the lines utilized, it very well may be viewed as unpretentious developments. The cut developments, help make astounding cheekbone structure. From her hat to her cheeks, a triangle can be shaped, proceeding to the lines of her neck, under her jaw an ideal triangle Is made. This figure In the round when seen from the side, can be viewed as making a 90 degree point. Strolling around the model you can see the balanced used to make her hat and make this figure life like. In spite of the fact that the harms to the ear and hood causes you to acknowledge how antiquated this Is, her excellence appears to travel. Step by step instructions to refer to Visual Description Nefertiti, Papers

GE McKinsey Matrix How To Apply it To Your Business

GE McKinsey Matrix How To Apply it To Your Business WHAT IS THE GE MCKINSEY MATRIX?The GE McKinsey matrix is a nine-box matrix  which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner.This technique is used in brand marketing and product management. The analysis helps companies decide what products need to be added to a product portfolio as well as what other opportunities should continue to receive investments. Though similar to the BCG matrix, the GE version is a lot more complex. The analysis begins as a two-dimensional portfolio matrix but the dimensions are multifactorial with nine industry attractiveness measures and twelve business strength measures.The business world is becoming increasingly focused on its investment decisions as resources become more and more scarce. Each decision needs to be the best use of investments and aim to bring in the most return on this investment. For diversified businesses, the fight for resource allocation becomes even more complex because multiple products, brands and portfolios need to be managed. This matrix helps companies make these decisions in a more systematic and informed manner.UNDERSTANDING THE MATRIXThe matrix is a 33 grid. The Y-axis measures market attractiveness while the x-axis measures the business strength. The scale is high, medium and low. A few key steps are necessary to create this matrix.List the entire range of products created or sold by a particular strategic business unit.Identify the factors that make a specific market attractive.Evaluate the strategic business unit’s position in the market.Calculate the business strength and market attractiveness.Determine the strategic business unit’s category: High, Medium or low.1) Market AttractivenessThis dimension helps determine the attractiveness of the market by analyzing the benefits a company is likely to get by entering and competing within the market. A number of factors a re studied within this analysis. These include the size of the market, its rate of growth, profit potential, and the nature, size and weaknesses of the competition within the industry. Some factors used to determine market attractiveness include:Long term growth rateSize of the industryIndustry Profitability (Entry barriers, exit barriers, supplier power, buyer power, threat of substitutes etc)Structure of the industryProduct life cycleDemandPricing trendsLaborMarket Segmentation2) Business/Competitive StrengthThe other main dimension that makes up this grid is the competitive or business strength of the company itself. An assessment along this dimension helps understand whether a company has the required competence to compete in a particular market. This can be determined by internal factors such as assets, market share and development of this market share, brand position and loyalty, creativity, and handling of market changes and fluctuations. This can also be determined by extern al factors such as environmental concerns, government regulations and laws, energy consumption etc. Some factors that can determine this business/competitive strength include:Total market shareMarket share growth compared to competitorsStrength of the brandCompany profitabilityCustomer loyaltyValue chainProduct differentiation3) Measurement and PlottingAfter identifying and rating the factors that are needed to determine both dimensions, these factors are given a magnitude and a calculation is made. This calculation is:Factor1 rating x Factor1 magnitude + Factor2 rating x Factor2 magnitude + …..FactorN rating x FactorN magnitudeThe strategic business unit is taken as a circle when plotting on the graph. Its size is determined by the size of the market. A pie chart within the circle shows the brands or products within that unit and an arrow outside it shows where the unit is expected to be in the future.4) Investment StrategiesOnce the chart is plotted, investment strategies can be created based on which box within the matrix the strategic business unit appears in. The three options are:Grow Business units that fall within this category attract investment by the corporation because they are in a position to bring high returns in the future. Investments include those in research and development, acquisitions, advertisement and brand expansion as well as an expansion in production capacity.Selectivity These business units are in a more ambiguous position and it is unclear whether they will grow in the future or become stagnant. Investments in this category may happen after money has already been put into ‘grow’ units and if there is a strategic purpose for these units.Harvest Units in this category may be poor performers and in less attractive industries and markets. Investment will be put into these if they generate revenues to equal this investment. If this does not happen, then these units may be liquidated.5) HistoryDeveloped in the early 1970s, this matrix was the work of management thinkers at Mckinsey. The matrix was developed out of a need by emerging multi-business companies to manage various business units profitably. This matrix is the forerunner of many other portfolio models including the MACS and the portfolio of initiatives. Despite increasing complexity in assessing industry attractiveness and business strength, many companies still refer to the nice box matrix or one of its descendants to make the right business decisions.6) LimitationsAs with any tool, there are some limitations to keep in mind. For the Mckinsey matrix, these limitations include:The industry attractiveness and business unit strength can only be accurately determined by a consultant or a very experienced person.The entire exercise can be costly to conduct for a companyPotential synergies and dynamics between 2 or more business units are not taken into account.The weight given to different factors can be very subjective as there is no set of rules t o determine this.HOW TO APPLY THE MATRIX TO YOUR BUSINESSPractical Use TipsDespite the complexity, a few key steps can be followed to apply this matrix to a business.Step 1: Determine Industry Attractiveness of Different Business UnitsIndustry attractiveness can be determined by the following steps:Compile a list of factors The first step is to identify and compile a list of relevant factors which help determine industry attractiveness. There are some common factors across industries but the company should include those factors that are most appropriate for the business.Assign Weights Once the factors have been listed down, it is necessary to give them weights. These weights determine the importance of the factor to the determination of industry attractiveness. The weight could be from 0.01 (not important) to 1.0 (very important). The total of all the weights should be equal to one and all chosen factors should be assigned a weight.Rate the Factors Once weighted, the factors are now rated for each product or business unit. Values can be between 1-5 or between 1-10. 1 is an indicator or low industry attractiveness while the higher value signifies higher industry attractiveness.Calculate Final Scores With the weights and ratings in hand, a total score can now be determined. This is achieved by multiplying the weight of each factor by the rating of each factor. These are added up to achieve one figure for each business unit and these total score can then be used to compare industry attractiveness.Because there is no rule for assigning weights and ratings, companies will usually need to hire a consultant or an industry expert to help ensure that an accurate analysis is conducted.Step 2: Determine the Competitive Strength of each Business UnitWith the industry attractiveness out of the way, this step takes a look at the competitive strength for each business in much the same manner as step 1.Compile a list of factors As before, you can choose from a list of co mmon determinants of competitive strength but should try to make these as relevant to the particular business as possible.Assign weights The chosen factors are then assigned weightage according to their importance in helping the company achieve sustainable competitive advantage. As before, the weights can be between 0.01 to 1.0 with the total equal to 1.Rate Factors Once the weights have been assigned, the rating for each factor needs to be determined for each product or business unit. These ratings can be between 1-5 or 1-10. 1 is the weakest while 5 or 10 will be strongest ratings.Calculate Total Score Multiple the weight of each factor with the rating for each of the business units and add up to achieve a total score.Step 3: Plot the business units on a matrixWith all the scores needed in hand, the business units can now be plotted in the matrix. Each unit is denoted by a circle with the size of the circle representing the same proportion as the business revenue that the unit brings in for the company.Step 4: Analysis of InformationBased on the position of each business unit in the matrix, there are three actions a company can take for each unit. These actions are to invest/grow, selectivity/earnings and harvest/divest. Each unit falls within a certain set of boxes and this position determines the action to be taken.Invest/Grow These are the units that will gain the most investment as they promise the greatest future returns. Because of their growth potential, these units will also require large amounts of investment to allow them to grow or maintain their share in a growing industry.Selectivity/Earnings Investment is put into these business units if there is some to spare after giving it to those units in the grow category. These are uncertain businesses and it cannot be stated with any clarity if they will continue as is, grow in the future or decline. If the unit is in an important and bigger market, then it may be worthwhile to invest further to ke ep a step in the door.Harvest/Divest These are units in an unattractive industry with no sustainable competitive advantage. They are not able to achieve any advantage and perform under expectations. If the company has surplus cash, then there can be investment in those units who manage to make enough cash to break even and there is some strategic advantage to keeping them around. If this is not the case, then the units should be divested and liquidated.Step 5: Identify future direction of each unitThe matrix itself only helps a company determine the current state of the industry and competitive strength with no indication of the future and where things may be headed. With the help of an industry analyst, the company may be able to determine the potential direction the future will take. Will the industry grow more or less attractive or will it stay the same? Will the competitive strength grow or reduce. With this information, the steps to be taken may be altered significantly if the potential in any area is expected to improve or reduce.Within the matrix, an arrow is added to each circle, showing its future direction.Step 6: Prioritize InvestmentsThe final step in the matrix analysis is to decide the wheres and hows of the investment decisions for the company in practice. Some questions that may need to be answered in addition to the matrix analysis include:Are some units really worth the investment?How much should be invested in each unit?Which area within a unit should get more investment than others? For example, should the funds go to research and development, marketing, value chain development or customer development)EXAMPLES In this article, we look at 1) what is the GE McKinsey Matrix, 2) understanding the matrix, 3)  applying the matrix to your business, and 4) some  examples.WHAT IS THE GE MCKINSEY MATRIX?The GE McKinsey matrix is a nine-box matrix  which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner.This technique is used in brand marketing and product management. The analysis helps companies decide what products need to be added to a product portfolio as well as what other opportunities should continue to receive investments. Though similar to the BCG matrix, the GE version is a lot more complex. The analysis begins as a two-dimensional portfolio matrix but the dimensions are multifactorial with nine industry attractiveness measures and twelve business strength measures.The business world is becoming increasingly focused on its investment decisions as resources become more and more scarce. Each decision needs to be the best use of investments and aim to bring in the most return on this investment. For diversified businesses, the fight for resource allocation becomes even more complex because multiple products, brands and portfolios need to be managed. This matrix helps companies make these decisions in a more systematic and informed manner.UNDERSTANDING THE MATRIXThe matrix is a 33 grid. The Y-axis measures market attractiveness while the x-axis measures the business strength. The scale is high, medium and low. A few key steps are necessary to create this matrix.List the entire range of products created or sold by a particular strategic business unit.Identify the factors that make a specific market attractive.Evaluate the strategic business unit’s position in the market.Calculate the business strength and market attractiveness.Determine the strategic business unit’s category: High, Medium or low.1) Market AttractivenessThis dimension helps determ ine the attractiveness of the market by analyzing the benefits a company is likely to get by entering and competing within the market. A number of factors are studied within this analysis. These include the size of the market, its rate of growth, profit potential, and the nature, size and weaknesses of the competition within the industry. Some factors used to determine market attractiveness include:Long term growth rateSize of the industryIndustry Profitability (Entry barriers, exit barriers, supplier power, buyer power, threat of substitutes etc)Structure of the industryProduct life cycleDemandPricing trendsLaborMarket Segmentation2) Business/Competitive StrengthThe other main dimension that makes up this grid is the competitive or business strength of the company itself. An assessment along this dimension helps understand whether a company has the required competence to compete in a particular market. This can be determined by internal factors such as assets, market share and deve lopment of this market share, brand position and loyalty, creativity, and handling of market changes and fluctuations. This can also be determined by external factors such as environmental concerns, government regulations and laws, energy consumption etc. Some factors that can determine this business/competitive strength include:Total market shareMarket share growth compared to competitorsStrength of the brandCompany profitabilityCustomer loyaltyValue chainProduct differentiation3) Measurement and PlottingAfter identifying and rating the factors that are needed to determine both dimensions, these factors are given a magnitude and a calculation is made. This calculation is:Factor1 rating x Factor1 magnitude + Factor2 rating x Factor2 magnitude + …..FactorN rating x FactorN magnitudeThe strategic business unit is taken as a circle when plotting on the graph. Its size is determined by the size of the market. A pie chart within the circle shows the brands or products within that unit and an arrow outside it shows where the unit is expected to be in the future.4) Investment StrategiesOnce the chart is plotted, investment strategies can be created based on which box within the matrix the strategic business unit appears in. The three options are:Grow Business units that fall within this category attract investment by the corporation because they are in a position to bring high returns in the future. Investments include those in research and development, acquisitions, advertisement and brand expansion as well as an expansion in production capacity.Selectivity These business units are in a more ambiguous position and it is unclear whether they will grow in the future or become stagnant. Investments in this category may happen after money has already been put into ‘grow’ units and if there is a strategic purpose for these units.Harvest Units in this category may be poor performers and in less attractive industries and markets. Investment will be put into these if they generate revenues to equal this investment. If this does not happen, then these units may be liquidated.5) HistoryDeveloped in the early 1970s, this matrix was the work of management thinkers at Mckinsey. The matrix was developed out of a need by emerging multi-business companies to manage various business units profitably. This matrix is the forerunner of many other portfolio models including the MACS and the portfolio of initiatives. Despite increasing complexity in assessing industry attractiveness and business strength, many companies still refer to the nice box matrix or one of its descendants to make the right business decisions.6) LimitationsAs with any tool, there are some limitations to keep in mind. For the Mckinsey matrix, these limitations include:The industry attractiveness and business unit strength can only be accurately determined by a consultant or a very experienced person.The entire exercise can be costly to conduct for a companyPotential synergies and dyn amics between 2 or more business units are not taken into account.The weight given to different factors can be very subjective as there is no set of rules to determine this.HOW TO APPLY THE MATRIX TO YOUR BUSINESSPractical Use TipsDespite the complexity, a few key steps can be followed to apply this matrix to a business.Step 1: Determine Industry Attractiveness of Different Business UnitsIndustry attractiveness can be determined by the following steps:Compile a list of factors The first step is to identify and compile a list of relevant factors which help determine industry attractiveness. There are some common factors across industries but the company should include those factors that are most appropriate for the business.Assign Weights Once the factors have been listed down, it is necessary to give them weights. These weights determine the importance of the factor to the determination of industry attractiveness. The weight could be from 0.01 (not important) to 1.0 (very importan t). The total of all the weights should be equal to one and all chosen factors should be assigned a weight.Rate the Factors Once weighted, the factors are now rated for each product or business unit. Values can be between 1-5 or between 1-10. 1 is an indicator or low industry attractiveness while the higher value signifies higher industry attractiveness.Calculate Final Scores With the weights and ratings in hand, a total score can now be determined. This is achieved by multiplying the weight of each factor by the rating of each factor. These are added up to achieve one figure for each business unit and these total score can then be used to compare industry attractiveness.Because there is no rule for assigning weights and ratings, companies will usually need to hire a consultant or an industry expert to help ensure that an accurate analysis is conducted.Step 2: Determine the Competitive Strength of each Business UnitWith the industry attractiveness out of the way, this step takes a look at the competitive strength for each business in much the same manner as step 1.Compile a list of factors As before, you can choose from a list of common determinants of competitive strength but should try to make these as relevant to the particular business as possible.Assign weights The chosen factors are then assigned weightage according to their importance in helping the company achieve sustainable competitive advantage. As before, the weights can be between 0.01 to 1.0 with the total equal to 1.Rate Factors Once the weights have been assigned, the rating for each factor needs to be determined for each product or business unit. These ratings can be between 1-5 or 1-10. 1 is the weakest while 5 or 10 will be strongest ratings.Calculate Total Score Multiple the weight of each factor with the rating for each of the business units and add up to achieve a total score.Step 3: Plot the business units on a matrixWith all the scores needed in hand, the business units can now be plotted in the matrix. Each unit is denoted by a circle with the size of the circle representing the same proportion as the business revenue that the unit brings in for the company.Step 4: Analysis of InformationBased on the position of each business unit in the matrix, there are three actions a company can take for each unit. These actions are to invest/grow, selectivity/earnings and harvest/divest. Each unit falls within a certain set of boxes and this position determines the action to be taken.Invest/Grow These are the units that will gain the most investment as they promise the greatest future returns. Because of their growth potential, these units will also require large amounts of investment to allow them to grow or maintain their share in a growing industry.Selectivity/Earnings Investment is put into these business units if there is some to spare after giving it to those units in the grow category. These are uncertain businesses and it cannot be stated with any clarity if they will continue as is, grow in the future or decline. If the unit is in an important and bigger market, then it may be worthwhile to invest further to keep a step in the door.Harvest/Divest These are units in an unattractive industry with no sustainable competitive advantage. They are not able to achieve any advantage and perform under expectations. If the company has surplus cash, then there can be investment in those units who manage to make enough cash to break even and there is some strategic advantage to keeping them around. If this is not the case, then the units should be divested and liquidated.Step 5: Identify future direction of each unitThe matrix itself only helps a company determine the current state of the industry and competitive strength with no indication of the future and where things may be headed. With the help of an industry analyst, the company may be able to determine the potential direction the future will take. Will the industry grow more or less attract ive or will it stay the same? Will the competitive strength grow or reduce. With this information, the steps to be taken may be altered significantly if the potential in any area is expected to improve or reduce.Within the matrix, an arrow is added to each circle, showing its future direction.Step 6: Prioritize InvestmentsThe final step in the matrix analysis is to decide the wheres and hows of the investment decisions for the company in practice. Some questions that may need to be answered in addition to the matrix analysis include:Are some units really worth the investment?How much should be invested in each unit?Which area within a unit should get more investment than others? For example, should the funds go to research and development, marketing, value chain development or customer development)EXAMPLESGE and the Matrix DevelopmentThis matrix was created by McKinsey consulting company for GE. In the 1970s, General Electric Company was an umbrella corporation managing a wide array of complex and unrelated products. There was a dissatisfaction from the returns on investment from many of the products. The method for investment decisions was based on various projections such as future cash flows, market growth etc. There projections remained unreliable and inaccurate.GE brought McKinsey Co on board and the 9 box matrix was designed.AppleA 2013 assessment of Apple according to this matrix reveals an interesting picture. Apple Inc has a variety of business units each operating in a different market. Business units include desktop computers, laptops, tablets, portable music devices, smartphones, watches and smartphones. An analysis of the different units in light of the GE McKinsey matrix can help assess what units the company is likely to invest in, develop selectively, or divest.The market attractiveness access was determined easily by the researcher using information about external factors such as current market size, market growth rate, barriers to entry and state of technological development.The business unit strength section is harder to determine because it used factors internal to the company including customer loyalty, access to resources, strength of the management etc. this information was gathered from secondary sources for the sake of this assessment.The matrix shows that Apple remains moderately or very strong in each of its units and is competing in many attractive and fast growing sectors such as tablets and smartphones. These units are unlikely to be divested and instead will be fed from the revenues of cash cows such as personal computers and iPods. There are significant barriers to entry in these high-tech markets with high investment required to gather the required expertise and technology, despite Apple’s dominance, the best areas to compete with Apple remain the newer and faster growing markets of tablets and smartphones.

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If You Read Nothing Else Today, Read This Report on Research Essay Topics for College Students

If You Read Nothing Else Today, Read This Report on Research Essay Topics for College Students Research Essay Topics for College Students Options There are several sorts of essays, and every one of them is challenging in a different way. When writing a crucial composition, it's recommended to pick contradictive topics. The student must devote sufficient time for brainstorming and research to produce a great essay. Surprisingly, many students do not understand how to get the best sources. You devote a good deal of education on writing argumentative essays. The aim of such essays isn't to demonstrate your knowledge, yet to exhibit the important thinking and analytical skills. In terms of the organization of the last essay, it's wise to use a 5-paragraph structure. It's important to select debatable argumentative essay topics as you need opposing points you could counter to your own points. Research Essay Topics for College Students - Overview You're doing your best, but the outcomes are sometimes not satisfying. It's recommended that you just opt for the topic that it is possible to deal with, for instance, if you're not t sketching the personality characteristics then you ought to better not elect for it. The research procedure takes a string of steps as listed below. What's more, it feels like college program has been produced for some super-human beings, since you cannot stand the flow. A Secret Weapon for Research Essay Topics for College Students Nevertheless, the trick to a thriving research paper is organization. Create guidelines of what you would like to do in your research. Students should look for advice from their colleagues on the very best writing firms. Apparently, a fraud essays help service doesn't want you to have an option to reach them after being robbed. The very first step is where a large number of students become stuck. Your professor or client reads a lot of essays and a great majority are written by men and women who like to play it safe. Some students highly depend on the web for sources due to its convenience. The Unusual Secret of Research Essay Topics for College Students So before you search content for the topic, it is vital that you create an outline about how to approach the topic. Firstly, it's crucial that you select a topic that's within your tackle zone. In scenarios when you get to pick the topic for an argumentative essay, you need to be wise and locate a title that will intrigue a reader. Quite frequently, the ideal topic is one which you truly care about, but you also will need to get ready to research it. Even though it is possible to write nearly any sort of essay for virtually any topic, your professor may require a particular approach. The thesis provides you with a guideline about how to go about with writing the essay. In a long essay, it should be in the first or second paragraph. What you aspire to teach your reader will decide the sort of your essay. Following are a few of the advised sociology essay topic for those students that are unable to pick a great topic for their assignment. Incredible piles of homework make it practically not possible for students not hoping to discover an assistance and to purchase superior essay papers. Therefore, writing companies should make sure that writers have the ability to produce 100% original papers. Students should make certain that the quality of Spanish custom made research papers offered to them is well worth the sum of charged. You learn to compose papers. The Honest to Goodness Truth on Research Essay Topics for College Students Although it's common, student has to find right to become excellent grades. Another reason is to observe how well students argue on various views and demonstrate understanding of the studied subject. Students should successfully finish the curriculum of both educational institutio ns to be able to advance in many careers. Often college students get into a great deal of stress to get the appropriate topic for the essay. Learning to learn how to do something can help you focus, eliminate anxiety, and perform much better whatever you do. As an issue of fact, the content of your essay is dependent on what you're likely to write about. Canadian students need to deal with exactly the same problem of selecting engaging argumentative essay topics as the remainder of the world. The 30-Second Trick for Research Essay Topics for College Students If you decide to be an independent essay writer, you can expect the exact same. If you own a list of strong and intriguing topics, you are going to have better prospect of writing a compelling essay. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Argumentative essay topics are so important since th ey are debatableand it's important to at all times be critically considering the world around us. Even when you're expected to compose an informal essay, adding facts from credible sources will allow you to provide strong arguments to back up your opinion. An excellent thesis statement expresses your take or opinion and your conclusion about the subject. Your specific ideas and opinions in the paper has to be supported with arguments. To compose a fantastic argumentative essay the students first must investigate several sides of the argument, which permits them to make an educated stance. Instead of just immediately writing about your argumentative essay topic, you first have to think about what it is that you're likely to put back on your paper through a procedure of brainstorming and pre-writing. In this kind of situation, it's more convenient to discover ready-made essays and use them as an example. If you've got to write your whole essay in 1 day, do your very best to g ive yourself breaks so you don't burn out. When it has to do with writing an argumentative essay, the most significant issue to do is to select a topic and an argument you may really get behind.

Maximizing the Unearned Dollar Free Essays

â€Å"Workin’ 9 to 5, what a way to make a living; barely gettin’ by, it’s all talkin’ and no givin’ (Parton, p.1)†Ã¢â‚¬ ¦ Dolly Parton had the right idea when she wrote this song. We have to work to be able to pay for necessities such as housing, clothing, and food. We will write a custom essay sample on Maximizing the Unearned Dollar or any similar topic only for you Order Now In addition to necessity, having enough money left over at the end of the month to go watch a show or eat at a nice restaurant is an added bonus. Most of us put our nose to the grind stone only to live by the old â€Å"pay check to pay check† creed. Payday arrives and it’s smiles all around. Money makes us happy, but more money makes us ecstatic. There are the lucky few who win the Publisher’s Clearinghouse sweepstakes or the lottery, but the rest of us have to stretch our dollars as far as they will go.   If you aren’t rich, stretching the dollar is a way of life. However, not everyone wants to live that way. For them, there are several alternatives. They can hit up their wealthy relatives, further their education, chose to work a not-so-glamorous job, or they can turn to crime. Unfortunately, not everyone has wealthy relatives, not everyone has their mind set to get their Masters degree, and not everyone has the body to swing on a pole for hundreds of dollars a night. What’s left? That’s right†¦crime. Somewhere out there people have figured out that you don’t have to work that hard to maximize your bucks. True-be-it that not all of us will turn to crime to make more money, from big corporations to mom and pop shops, maximizing utility is what it’s all about. In the movie â€Å"Friday†, the character â€Å"Big Worm† sells the drugs he produces to make money (Gray, 1995). His operation is based on delegating sales to others, such as â€Å"Smokey†, a  drug addict himself. In addition to owning a classic vehicle, which is decked out in style, Big Worm also owns a snack vending truck, which he uses to check out the progress of his sales people†¦incognito. Big Worm’s character is dressed in name brand clothing, wears gold necklaces, rings and diamond earrings, and appears to have his hair professionally styled. His character seems to be so powerful that when Smokey fails to give him his due profits from sales, Big Worm has access to â€Å"guys† that are willing to put a scare in Smokey by driving through the neighborhood shooting guns. Sure†¦this is just a movie, but what Big Worm’s character does is no different than what big corporations do†¦he is utilizing his resources to maximize his utility. The only difference is that Big Worm is an undiscovered criminal, and big corporations are operating legally. Without the assistance of a writing staff, some real-life criminals don’t have the same results with their efforts. Hollywood gave Big Worm nice clothes, a nice car and nice hair, so it appeared that as a criminal, he had his business in a position good enough to create a profit. Unfortunately for real-life criminals, however, the way they handle their profit-maximizing decisions can prove that not all criminals are utility maximizers. Striving to achieve happiness can lead to extreme measures. Being financially set, though sometimes an unattainable objective, can relieve numerous stresses in one’s life, which can lead to happiness. For some, this goal is so important that they are willing to do not-so-legal things to get there. Occupational crimes, or crimes committed by altering records, overcharging customers or cheating a client (Wikipedia, p.1) is an example of an attempt to maximize utility. But the key word here is attempt. An attempt can be unsuccessful, which translates to the aforementioned criminal type not being a utility maximizer after all. Take a bank teller, for example. While the money people deposit daily into their bank accounts in no way belongs to the bank teller, the teller has access to an available source. Over time, the teller discovers that by accompanying his or her deposit slip with the daily customer deposits, they are able to obtain hundreds, or maybe thousands of extra dollars in their own bank account. After much research, the bank discovers that the teller is responsible for the discrepancies in so many people’s bank accounts. Upon the teller’s arrest, it is demanded that all monies embezzled be returned. To the bank’s horror, the teller is unable to make restitution because the money was poorly spent on material items such as clothing and electronics. In this instance, the crime was committed without the intention of creating financial security.   This particular criminal was not interested in being a utility maximizer. Back to the flip side of criminal utility maximization, insurance fraud is a good example to work with. In July of 2004, the owner of a grocery store in Everett, Washington lost everything to a fire that was being investigated as a case of arson, more specifically, a hate crime (SPI Staff Writer, p.1). It was later discovered that the owner of the store was the culprit, spray painting hate messages throughout the building’s exterior, then dousing it with gasoline before setting it on fire. This was far from a hate crime, the investigative team determined. The reason for setting his store ablaze was to obtain the insurance he had on the store in order to alleviate some financial stresses he was experiencing. The investigation team determined that this was a case of arson for profit. On the legal side of multiplying your dollars, businesses, such as Enterprise Rent-A-Car, operate quite similarly to the style of our undiscovered criminal mentioned earlier within the text. Dubbed by â€Å"Business Week Magazine† as one of the best places to work (ERAC, p.1), Enterprise Rent-A-Car is a prime example of how utilizing your resources will maximize your profits. The structure consists of the sales team, the managers, the regional managers and the executives. In combination with pushing upgrades with their rentals, the sales team also pushes damage waiver insurance. Good performance will earn bonus checks. The managers then direct the sales team in order to receive higher commissions. The regional managers push the managers for increased pay scales, and the chain continues. The key to this process is using what you have to make more of what you want. Incentives help this system. As noted, the ERAC team is compensated for increasing the company’s profits. When you compare both criminal and legal operations side by side, the basics are the same. Though we have only compared corporations and criminals, we are all utility maximizers in one way or another. We have gambling, which comes in forms of scratch-offs, lotteries, bingo games, bets and casinos. Seeking to multiply their wealth, one might use their entire pay check to maximize his dollar. On the safer side of multiplying what you’ve got, we have people who invest. Conservative maximizers will place their money in low-interest savings accounts, while the more daring types will play the stock market. Making the most of what you have is, for most of us, human nature. On our own accord, we may choose to leave things as they are, or we may chose to make an attempt at becoming self-made millionaires. Maximizing legally or illegally, how we get there matters. After all, you can’t enjoy your maximized utilities from a jail cell. Works Cited Dolly Parton. â€Å"9 to 5†. Greatest Hits. RCA Country, 1980. www.dollyon-line.com/archives/lyrics/9to5.shtml. Friday. Dir. F. Gary Gray. Ice Cube, Chris Tucker. 1995. DVD. New Line Cinema. 1997. Enterprise Rent-A-Car. 2000/Rev. 2006. ERAC.com. January 2007. www.erac.com. Wikipedia. 2001/Rev. 2004. Wikipedia.org. January 2007. www.wikipedia.org. How to cite Maximizing the Unearned Dollar, Essay examples

Power root product free essay sample

NUTRITIONAL INFORMATION Serving Size : 250mlServing Per Can: 1 Per (100ml)Per Serving (250ml) Energy66 kcal164 kcal Carbohydrate15.8 g39.5 g Total Sugars13.7 g34.3 g Protein0.6 g1.5 g Fat0 g0 g INGREDIENTS De-lonized Sugar Glucose Honey Fructose Citric Acid Taurine Filtered Water Inositol Lysine Vitamin B6 Vitamin B12 Contains Permitted Preservative, Coloring Food Conditioner Tongkat Ali Extract D-Gluconalactone Choline Bitartrate Nicotinamide 6.2GOALS AND OBJECTIVES Corporate objectives Develop and promote herbal energy drinks fortified with two main rainforest herbs Tongkat Ali and Kacip Fatimah Corporate Motto Think Of Tongkat Ali, Think Of Power Root. Marketing Objective Established a strong and aggressive marketing network in Malaysia and target the market with different products. To cater for the strong market demand locally, business development opportunities abroad and new formulations development. Marketing Communication Objectives 1. To increase overall profit of Power Root by 9 %( RM878million) within 1 year after the promotion conducted. This level of performance for sales is justified on the basis of increasing fast-paced lifestyles of Malaysian consumers on premixed coffee market is set to grow at a compound annual rate growth of 8. We will write a custom essay sample on Power root product or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 7% and shifting demand for healthy coffee have lead to the growth of the local instant premixed coffee market. 9% base on sales from previous year =RM9759million*9%=RM878million 2009 profit after taxation: RM9759million. 2. To increase the Power Root Market Share in the instant premix coffee market. This can be justified by Power Root ‘s strong brand position and with the established total supremacy over its rival with the well accepted instant coffee containing Tongkat Ali and Kacip Fatimah which offer strong aroma and health benefits that beat suit consumers’ demand for healthier lifestyle. Brand position: Premium pricing and good quality 3. To enhance market awareness of Power Root among the emerging market of 18-75 years-old males and females especially Malay and Chinese community over the 12 months after the promotion conducted

Scythians in the Ancient World

Scythians in the Ancient World Scythians a Greek designation were an ancient group of people from Central Eurasia distinguished from others of the area by their customs and their contact with their neighbors. There appear to have been several groups of Scythians, who were known to the Persians as Sakas. We dont know where each group lived, but they lived in the area from the Danube River to Mongolia on the East-West dimension and southward to the Iranian plateau. Where the Scythians Lived Nomadic, Indo-Iranian (a term that also covers inhabitants of the Iranian plateau and the Indus Valley [e.g., Persians and Indians]) horsemen, archers, and pastoralists, depicted wearing pointed hats and trousers, the Scythians lived in the Steppes northeast of the Black Sea, from the 7th-3rd century B.C. Scythia also refers to a region from the Ukraine and Russia (where archaeologists have unearthed Scythian burial mounds) into Central Asia. Eurasian Map showing Steppe tribes, including SythiansRelated map showing location in Asia, as well The Scythians are closely associated with horses (and the Huns). [The 21st-century movie Attila showed a starving boy drinking the blood of his horse to stay alive. However much this might be Hollywood license, it conveys the essential, survival bond between the steppe nomads and their horses.] Ancient Names of the Scythians The greek epic poet Hesiod called the northern tribes hippemolgi mare milkers.The Greek historian Herodotus refers to the European Scythians as Scythians and the eastern ones as Sacae. Beyond the Scythians and other Steppe tribes was supposed to be Apollos sometimes home, among the Hyperboreans.The name Scythians and Sacae applied to themselves was Skudat archer.Later, the Scythians were sometimes called Getae.The Persians also called the Scythians Sakai. According to Richard N. Frye (The Heritage of Central Asia; 2007) of these, there wereSaka HaumavargaSaka Paradraya (beyond the sea or river)Saka Tigrakhauda (pointed hats)Saka para Sugdam (beyond Sogdiana)Scythians, who attacked the kingdom of Urartu in Armenia, were called Ashguzai or Ishguzai by the Assyrians. The Scythians may have been the Biblical Ashkenaz. Legendary Origins of the Scythians A rightly skeptical Herodotus says the Scythians claimed the first man to exist in the region at a time when it was desert and about a millennium before Darius of Persia was named Targitaos. Targitaos was the son of Zeus and the daughter of the river Borysthenes. He had three sons from whom the tribes of the Scythians sprang.Another legend Herodotus reports connects the Scythians with Hercules and Echidna. Tribes of the Scythians Herodotus IV.6 lists the 4 tribes of the Scythians: From Leipoxais sprang the Scythians of the race called Auchatae;from Arpoxais, the middle brother, those known as the Catiari and Traspians;from Colaxais, the youngest, the Royal Scythians, or Paralatae.All together they are named Scoloti, after one of their kings: the Greeks, however, call them Scythians. The Scythians are also divided into: Sacae,Massagetae (may mean strong Getae),Cimmerians, andGetae. The Appeal of the Scythians The Scythians are connected with a variety of customs that interest modern people, including the use of hallucinogenic drugs, fabulous gold treasures, and cannibalism [see Cannibalism in ancient myth]. They have been popular as the noble savage from the 4th century B.C. Ancient writers eulogized the Scythians as more virtuous, hardy, and chaste than their civilized contemporaries. Sources The Scythians, by Jona Lendering.The Scythian Domination in Western Asia: Its Record in History, Scripture, and Archaeology, by E. D. Phillips World Archaeology. 1972.The Scythian: His Rise and Fall, by James William Johnson. Journal of the History of Ideas. 1959 University of Pennsylvania Press.The Scythians: Invading Hordes from the Russian Steppes, by Edwin Yamauchi. The Biblical Archaeologist. 1983.

Napoleon and the Italian Campaign of 1796â€1797

Napoleon and the Italian Campaign of 1796–1797 The campaign fought by French General Napoleon Bonaparte in Italy in 1796–7 helped end the French Revolutionary Wars in favor of France. But they were arguably more significant for what they did for Napoleon: from one French commander among many, his string of successes established him as one of France’s, and Europe’s, brightest military talents, and revealed a man able to exploit victory for his own political goals. Napoleon showed himself to be not just a great leader on the battlefield but a canny exploiter of propaganda, willing to make his own peace deals for his own benefit. Napoleon Arrives Napoleon was given command of the Army of Italy in March 1796, two days after marrying Josephine. On route to his new base- Nice- he changed the spelling of his name. The Army of Italy was not intended to be the main focus of France in the coming campaign- that was to be Germany- and the Directory  may have been just shunting Napoleon off somewhere he couldn’t cause trouble. While the army was ill-organized and with sinking morale, the idea that the young Napoleon had to win over a force of veterans is exaggerated, with the possible exception of the officers: Napoleon had claimed victory at Toulon and was known to the army. They wanted victory and to many, it seemed like Napoleon was their best chance of getting it, so he was welcomed. However, the army of 40,000 was definitely poorly equipped, hungry, disillusioned, and falling apart, but it was also composed of experienced soldiers who just needed the right leadership and supplies. Napoleon would later highlight how much of a difference he made to the army, how he transformed it, and while he overstated to make his role look better (as ever), he certainly provided what was needed. Promising troops that they would be paid in captured gold was among his cunning tactics to reinvigorate the army, and he soon worked hard to bring in supplies, crack down on deserters, show himself to the men, and impress on all his determination. Conquest Napoleon initially faced two armies, one Austrian and one from Piedmont. If they had united, they would have outnumbered Napoleon, but they were hostile to each other and didn’t. Piedmont was unhappy at being involved and Napoleon resolved to defeat it first. He attacked quickly, turning from one enemy to another, and managed to force Piedmont to leave the war entirely by forcing them on a large retreat, breaking their will to continue, and signing the Treaty of Cherasco. The Austrians retreated, and less than a month after arriving in Italy, Napoleon had Lombardy. At the start of May, Napoleon crossed the Po to chase an Austrian army, defeated their rear-guard at the battle of Lodi, where the French stormed a well-defended bridge head on. It did wonders for Napoleon’s reputation despite it being a skirmish that could have been avoided if Napoleon had waited a few days for the Austrian retreat to continue. Napoleon next took Milan, where he established a republican gove rnment. The effect on the army’s morale was great, but on Napoleon, it was arguably greater: he began to believe he could do remarkable things. Lodi is arguably the starting point of Napoleon’s rise. Napoleon now besieged Mantua but the German part of the French plan had not even begun and Napoleon had to halt. He spent the time intimidating cash and submissions from the rest of Italy. Around $60 million francs in cash, bullion, and jewels had so far been gathered. Art was equally in demand by the conquerors, while rebellions had to be stamped out. Then a new Austrian army under Wurmser marched forth to tackle Napoleon, but he was again able to take advantage of a divided force- Wurmser sent 18,000 men under one subordinate and took 24,000 himself- to win multiple battles. Wurmser attacked again in September, but Napoleon flanked and ravaged him before Wurmser finally managed to merge some of his force with the defenders of Mantua. Another Austrian rescue force split up, and after Napoleon narrowly won at Arcola, he was able to defeat this in two chunks as well. Arcola saw Napoleon take a standard and lead an advance, doing wonders again for his reputation for personal bravery, i f not personal safety. As the Austrians made a new attempt to save Mantua in early 1797, they failed to bring their maximum resources to bear, and Napoleon won the battle of Rivoli in mid-January, halving the Austrians and forcing them into Tyrol. In February 1797, with their army broken by disease, Wurmser and Mantua surrendered. Napoleon had conquered northern Italy. The pope was now induced to buy Napoleon off. Having received reinforcements (he had 40,000 men), he now decided to defeat Austria by invading it but was faced by Archduke Charles. However, Napoleon managed to force him right back- Charles’ morale was low- and after getting to within sixty miles of the enemy capital Vienna, he decided to offer terms. The Austrians had been subjected to a terrible shock, and Napoleon knew he was far from his base, facing Italian rebellion with tired men. As negotiations went on, Napoleon decided he wasn’t finished, and he captured the Republic of Genoa, which transformed into the Ligurian Republic, as well as took parts of Venice. A preliminary treaty- Leoben- was drawn up, annoying the French government as it didn’t clarify the position in the Rhine. The Treaty of Campo Formio, 1797 Although the war was, in theory, between France and Austria, Napoleon negotiated the Treaty of Campo Formio with Austria himself, without listening to his political masters. A coup by three of the directors which remodeled the French executive ended Austrian hopes of splitting France’s executive from its leading General, and they agreed on terms. France kept the Austrian Netherlands (Belgium), conquered states in Italy were transformed into the Cisalpine Republic ruled by France, Venetian Dalmatia was taken by France, the Holy Roman Empire was to be rearranged by France, and Austria had to agree to support France in order to hold Venice. The Cisalpine Republic may have taken the French constitution, but Napoleon dominated it. In 1798, French forces took Rome and Switzerland, turning them into new, revolutionary styled states. Consequences Napoleon’s string of victories thrilled France (and many later commentators), establishing him as the country’s pre-eminent general, a man who had finally ended the war in Europe; an act seemingly impossible for anyone else. It also established Napoleon as a key political figure and redrew the map of Italy. The vast sums of loot sent back to France helped maintain a government increasingly losing fiscal and political control.

Modernist and Postmodern influences on marketing Essay

Modernist and Postmodern influences on marketing - Essay Example Therefore, it is acceptable to claim that consumers would be expected to carry out economic and rational behaviour in choosing products using criteria based on an objective evaluation. However, according to Ellis et al (2011: p45), post-modernist perspectives on marketing, in contrast, adhere to the viewpoint that there exists no single correct and universal scientific method. In contrast to modernity’s subjective â€Å"knowing†, the latter views the consumer as being actively involved in communicating their preferred social reality (Ozuem, 2013: p55), instead of passive inheritance of social reality constructed sans their participation. This increased role of the consumer, however, does not diminish the role of marketing because, as stated by Hunt and Morgan (1995: p5), consumers still have imperfect information about products that might match their tastes and preferences and, thus, their preferred social reality. Consumers in the post-modern era explore a more eclectic product combination to experience inconsistent and tentative identities (Dawes & Brown, 2010: p93). A consumer can purchase a product from an upscale retailer and another from a bargain sale, which acts as an example of fragmentation occurring within the consumers â€Å"self† dependent on varying contexts. Marketers, therefore, would be wasting time in attaching meaning to goods and services they offer to such a fragmented consumer, especially since meanings are contextual. Thus, marketers are being forced to abandon the modernism-era consumer who was goal-oriented and rational for the post-modernism-era consumer who samples and browses, as well as experiments with relationships and identities. As contended by Hirt (2009: p253), the post-modern experience is one of participation, in which creation of product value is done during consumption, instead of during production. The success of marketing

BUSINESS LAW(All contractual terms are either categorised as Essay

BUSINESS LAW(All contractual terms are either categorised as conditions or warranties. How true is this statement Discuss, with reference to case law. ) - Essay Example There ought to be a consideration that will pass hands once the promises of the contract have been fulfilled. Finally, the agreement should be not violate the laws of the land. For example, it would be illegal to enter into an agreement of drug trafficking. Once these conditions have been fulfilled, the agreement becomes a contract that can be enforced by the court of law.2 As such, all contractual terms are either categorized as conditions or warranties Terms of contracts are promises or statements made by one person to another in order to encourage him to enter into a contract.3They comprise of duties and responsibilities of the parties to a contract. The terms may be express or implied. The parties themselves put down express terms, either in writing or verbally. In a written contract, any statement is an explicit term of the contract. An example is in Duffy & Ors v. Newcastle United Football Co. Ltd. (2000). The law from the actions or intentions of the parties infers implied terms of a contract. Shirlaw v Southern Foundries [1939] is a good example of a situation where terms of the contract were implied. In the case, the claimant was hired as a managing director for a term of ten years. Later the defendant altered the articles of association giving the company the power to remove directors. The firm fired the claimant before the end of his ten years contract. The court held that when signing the employment contract there was an assumption that the company would not remove the managing director from his position during the term of the contract. Another assumption was that the enterprise would not alter the articles of association to give it the right to fire the managing director. A condition is a term of a contract that goes to the root of the contract. Failure to honour a conditional term renders an agreement very different from the original one. Hence, conditions are the essential terms of a contract.4 Due to their

Digital Natives Debate

Digital Natives Debate Firstly what does a digital native mean? A digital native is a person where digital technology is already around when they were born, which mean they have grown up with digital technology such as mobile phones, computers, game consoles, mp3 and all other digital technologies. The opposite to this a person who grew up without these digital technologies and learnt how to use them later on in life for example if the person was born before the introduction of mobile phone they adapted and learnt how to use this technology these people are placed with the name digital immigrants. Now we have established the meaning of these terms we can now evaluate the debate, which surrounds this area. Marc Prensky (2001) is one of the leading experts in this field and is the one who coined the term Digital Native in his work Digital Native, Digital Immigrants published in 2001. The main argument to support the concept of digital native is that children people born in the last two decades have always been surrounded and had contact with new technology. According to Prensky (2001), the reason for an increase of technology is due to the fact that there is a hypothesized change in the brain structure that means young people process information and think in different ways compared to pervious generations(Prensky, 2001a). Prensky (2001) states, Digital Natives are used to receiving information really fast. They like to parallel process and multi-task. They prefer their graphics before their text rather than the opposite. They prefer random access (like hypertext). They function best when networked. They thrive on instant gratification and frequent rewards. They prefer games to serious work (2001). Prensky (2001) defines this younger generation as the digital natives as they, are all native speakers of the digital language of computers, video games and the Internet. Prensky refers to people who were born before this new digital era, which began around 1980, as Digital Immigrants. According to him digital immigrants may learn to use new technologies but will still be in some way always be in the past, unable to fully understand the way of the natives. According to Prensky (2001), characteristics of digital immigrants are that they do not use the Internet as their first point for finding information in, he also states thats they print documents out instead of working of the computer. The supporters of this concept suggest that the comparisons between these two groups have great impacts on education. They argue that young people now have a range of different methods and tools for interpreting and using information and the current education system dose not meet the needs of these people. So he argues that the current educational system and the way digital native are taught needs to change to meet the requirements of this generation of youth. For exa mple, Prensky suggests that educators now need to communicate in a way that the digital native find interesting and respond to going faster, less step-by step, more in parallel, with more random access, among other things Prensky (2001). A powerful teaching method, Prensky suggests, would be to use computer games to teach the digital natives as digital natives would resound to this as they find this fun and current. As Prensky (2001) states todays students are the first generation to grow up with this sort of technology. He continues to say that this generation has been surrounded by new technology like computers, videogames, mp3 players, video camera, mobiles and many other gadgets. Here are some of the facts and figures which Prensky (20010) includes are that today college graduates have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games and 20,000 hours of watching TV. He suggest this it due to the fact that computer games, email, the Internet, mobiles and social network sites are all part of every day lives. Prensky (2001) report suggests that due to the amount of interaction with new technology student think and process information fundamentally differently from pervious generations. He then goes on to say that these differences are far greater than most educators suspect or realize in his report he quotes DR. Bruce D. Perry of Baylor College of Medicine different kinds of experiences lead to different brain structures. This is one of the reasons why Prensky suggests, our students brains have physically changed- and are very different from ours-as a result of how they grew up. Referring to (Bennet el al 2008) there is very little evidence that young people are radically different in the way they use and processes information.to justify his claims Prensky use the theory of neuroplasticity, which suggest that our brain are flexible and subject to change as a result of changes in society. Using this theory Prensky state this is why the youth of todays brains have developed differently to the adults, due to the fact that they have been brought up in a world full of new technology. However these is no answer in the way in which the brain structure has varied. Prensky (2001) admits, that the use of technology and the effects on the cognitive processes linked with learning is still being explored by neuroscientists (Prensky 2001) There is a lot of academic research that has questioned the validity of digital native concept. People in support of this digital native tend to assign board terms for example a specific learning style, amount and type of technology used to a whole generation (Bennet et al 2008). Whist the majority of young people which use the internet and other technologies is higher than older generation (Dutton and Helsper 2007) is has to be said that there are many differences in how and why younger people use these new technologies and how effectively they use them (Hargittai and Hinnart, 2008). There have been many writers that have highlighted the diversity of the use of new technologies by young people however this is minimized to support the concept of digital narrative. A important aspect of this debate is weather the difference between digital natives and digital immigrants can be explained by generational differences. Referring to Prensky work it seems that age is the most important factor. According to (Tapcott 1998) technology is the place in which younger people are better than older people he refers to this as generation lap it is about the exposer in which the person has with these technologies. However the extent in which a person is a digital narrative is a digital narrative by birth or exposer it is an important factor in policy and practice. If digital natives are defined by age then the older generation they are seen to be digitally disconnected. On the other hand if being digital native is due to exposer and experiences then it is possible for learning to take place in environment in which younger and older generations interact. However there has not been a lot of research in this area as majority of pervious studies focuses on the youn ger people using the new technologies and their parents for example (studies by Livingstone and Bober 2005). Additionally most of the research, which has been taken, place and the data produced are based on the American population. Kennedy, et al (2008) stated that educational policy maker in the UK could not make changes in the United Kingdom in response to these claims as we need more empirical evidence to inform the debate. Social researcher (Howe and Strauss 200,2003), labeled this current generation as the millenials, referring to the technology knowledge as a distinctive characteristic that set them apart from pervious generations. They offer a positive a positive view on the new generation as optimistic, team-orientated achievers who are talented with technology, and claim they will be the next great generation. Technology-rich culture is said to inspire the skills and interests of the digital natives in ways significant for education. It is said that digital natives are active experimental learner, excellent at multitasking, and dependent on communication technologies for accessing information and for interacting with other (Frand, 2000; Oblinger and Oblinger, 2005; Prensky 2001a b; Tapscott, 1999). It has been stated that these characteristics raise valid question about weather that the current education system is equipped to meet the needs of new student (digital natives). Tapscott (1998), described education in developing countries as already in crisis with more challenge to com: There is growing appreciation that the old approach [of didactic teaching] is ill-suited to the intellectual, social, motivational, and emotional needs of the new generation (p. 131). This was echoed by Prenskys (2001a) claim that: Our students have changed radically. Todays students are no longer the people our educational system was designed to teach (p. 1). The digital natives theory has found a number of supporters as well as the leading authors, who have had key influence on the theory, however there has been a lot of criticism of the theory itself and arguments. I will now probe this theory for its weaknesses; firstly none of the main people on the debate look at the negative side being a digital native can have on young people. Whilst digital natives are most often presented in a positive light, however many people are begging to relies that increate digital technology use may also lead to the disadvantages and empowerment of children and young people through risk and dangers of technology use. Many concerns have been raised amongst popular commentators and policy makers, for example the number of inappropriate uses of the Internet, which could place a child at ultimate risk of harming them self and being harmed by other. Additionally aside from the physical, emotional and sexual risks associated with the Internet, concern has been raised that the capacity of young people to learn is now measured by the ability to gather information of the internet. Andrew Keen (2001,p.93) puts it that, the current generation of school children is taking search-engine result as gospel. Which means they are just using the information of the internet to inform them selves. Furthermore Shulmeiter (2008) presents a list of critical views on the digital debate. Firstly Shulmeiter (2008) critics the lack of empirical evidence, he practically refers to Tapscott and Prensky stating that they show hardly any empirical evidence. Shulmeiter (2008) states, Their reasoning is based on examples of a highly selective sample. Despite this Prensky and Tabscott are widely cited and uncritized in further publications. Shulmeiter then begins to criticses the interpretation of empirical studies, Shulmeiter states scientific publication p nth subject make use of empirical studies on the media usage among young people. He then says that the absolution or relative data usage time is the interted to prove the existence of the digital natives. Shulmeiter (2008) criticized this process as he claims that the data is often handled as a whole, without further splitting, he also explains that insufficient comparisons are offered with the used of other media. The characteristics to describe digital natives have come from mainly unsupported empirical evidence (Bennett et al. 2008); Schumeiter, 2008) which make the data unreliable. Another Criticism of Prensky work is when he uses the work of DR Bruce D, Perry, this is at criticism as he fails to report he work of DR Perry and that the evidence showed after googling the Doctors name it can be seen that the work Doctor Perry conducted was on Child Trauma it can be argued that this does not have any relevance to digital natives.

Examining Exclusivity in Mass Marketing

Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. High volume and mass appeal are at the core of one-stop-shop retailers like Sears and Wal-Mart. These stores are the culture others are trying to counter. Wal-Mart relies on mass production of the products they sell to keep manufacturing and shipping costs down. This allows them to maximize profitability. Profitability is not at the core of counterculture; unique style and individualism are. Counterculture is the alternate of culture, even a subculture. For an active member of the counterculture to shop at a store that sells toilet paper a few isles down from their jeans defies the very image they are set to create or maintain. This is the same reason Urban Outfitters cannot sell Craftsman power tools. This would counter the counterculture image Urban Outfitters is built upon. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Big box stores can sell merchandise identical to niche stores like Urban Outfitters to keep up with trends. Stores like Costco can produce, ship and stock merchandise on a large scale in hopes of increasing profitability. Seemingly exclusive products appeal to the masses that do not normally shop at, or cannot afford to shop at more exclusive retailers like Urban Outfitters. This in itself is a trend because once the product is no longer exclusive, it will eventually no longer sell as it did previously. Also if the once exclusive product sells at all is a gamble in marketing and sales. Matching the appeal of the original product, timing of launch so as to miss out on the value while it exists and availability to the masses can impact how well a trendy product will sell at a big box store. If it does, what is the effect on the exclusivity once offered by Urban Outfitters? Identify at least three reasons why exclusivity is valuable.

Frankenstein Real Mistake - 2272 Words

Whos the Real Mistake ‘Frankenstein is a book that reflects or a reminiscent of the disintegrated family relationships of Mary Shelley. The troubled nature of the family relationships can be traced in other works such as those of Knoepfmacher and Georger Levine that explores further in the essays the endurance of Frankenstein. The book shows the authors life translated into fiction story alluding the treatment that creates a subjective view of the monster tale. The monster tale shows the failure of the society members to provide the desired parenting to their siblings. As such, children do not take part in issues affecting society, but retreat into their own self (Shelley, Mary 121). Therefore, this research paper aims to illuminate the light into the analysis of the novel, Frankenstein by Mary Shelly to identify the real mistake that contributes to poor parenting. In specific, the paper tries to create understanding on the effects of bad parenting that tie into the novel Frankenstein. Through the continual exaggerations of the love provided by the family in the book, Victor Frankenstein, the main actor shows the inadequacy of his family life that overlies his protestations for attachment. The inevitable ambivalence related to his childhood develops suspicion that becomes critical antiquity for the nature of parenting the children received during this time. Textual analysis shows that it undercuts Frankenstein on the nature of hisShow MoreRelatedAnalysis Of Mary Shelley s Frankenstein 1079 Words   |  5 PagesShelley’s â€Å"Frankenstein† is a book with a deep message that touches to the very heart. This message implies that the reader will not see the story only from the perspective of the narrator but also reveal numerous hidden opinions and form a personal interpretation of the novel. 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